We’re excited to announce that SushiDog has launched a brand-new site in the heart of London!
The new store opened its doors on the 24th of September at 106 New Oxford Street, a vibrant spot in Central London. This latest opening marks SushiDog’s 8th site and the 4th since Middleton Enterprises’ investment in 2023. Since then, SushiDog has gone from strength to strength, rapidly expanding its footprint across London and revolutionising the Japanese food-to-go industry.
SushiDog’s Rapid Growth and Success
In just over two years, SushiDog has achieved incredible milestones. In addition to opening 4 new locations, the brand has branched out in other exciting areas:
- Catering Services: Bringing the SushiDog experience directly to offices and events with Sushidog platters.
- Merchandise: Launching a fresh line of SushiDog-themed hoodies and t-shirts.
- Influencer Collaborations: Partnering with key influencers, including X, to boost brand visibility and engage a broader audience.
- Exciting New Hires: Attracting top talent across the business to support SushiDog’s growing ambitions.
James Middleton, Investment Manager at Middleton Enterprises, has been working closely with the SushiDog team and commented on the exciting new launch:
“At Middleton Enterprises, we are incredibly proud to be part of SushiDog’s journey as they continue to redefine the fast-casual dining experience with their fresh, innovative sushi rolls. Watching their growth and dedication to quality has been truly inspiring, and this latest opening is a testament to their hard work and vision. Here’s to continued success and many more store openings in the future!”.
Middleton Enterprises couldn’t be prouder of what the SushiDog team has accomplished. We look forward to their continued success.