Venture Capital

We invest into early stage, post revenue, B2B SaaS companies, with global potential.

  • We make our VC investments in partnership with, Conviction VC. This is a global business angel network founded in 2017.
  • With over $100m raised and invested in fast growing B2B SaaS companies. 
  • To find out more about Conviction VC click here.

Our Track Record

1 %
CAGR Performance
1 +
1 M+
External Capital Raised

Our Venture Capital Criteria

  • Business to business software as a service (B2B SaaS).
  • Minimum £200k Annual Recurring Revenue (ARR).
  • Growing at more that 200% year on year.
  • Category leader domestically with global ambitions.
  • Long term potential for £100m revenue.

Venture Capital Portfolio

Hullabalook is a next generation Customer Experience Platform (CXP) for eCommerce that allows personalised and dynamic customer experiences. MEL invested $100k in October 2019
CreativeX is a software that enables multinational brands to analyse their ad content by providing insights into ad performance and compliance with brand guidelines
Degreed is a Learning Experience Platform that provides employees with learning materials to build and measure their skill sets.
Zumper is a full service lettings portal for tenants and landlords designed exclusively for the US residential market.
HeyDoc is a cloud-based clinical system for managing medical data and admin tasks in the private healthcare sector. MEL invested £100,000 in December 2019
Dawn are a leading European VC firm with a focus on early stage, B2B SaaS and FinTech. Dawn III fund focuses on early stage opportunities. Dawn Opportunities Fund focuses on later stage investments.
Refract analyses every call and demo, profiling the revenue defining moments, revealing what leads to successful outcomes for your team today.
Akkroo is a SaaS enables event lead capture solution built for B2B organisations that regularly exhibit at trade shows and exhibitions.
Oradian provides a cloud-based core banking platform for micro finance institutions (MFIs) and other marginalised financial institutions.
Tillo is a B2B SaaS platform that helps brands sell digital rewards to a vast range of businesses in one place using a single API.
designs engaging learning experiences that drive engagement, increase skill acquisition, and encourage knowledge sharing within its platform.
is an Israeli deep tech business that provides an Automated Machine Learning Platform for complex use cases within the Consumer-Packaged Goods sector.
Konsentus is a SaaS-enabled regulatory checking service that helps build confidence in open banking.
Now Exited. Refract analyses every call and demo, revealing the revenue defining moments, revealing what leads to successful outcomes for your team today.
iZettle, a mobile payments company, offers small businesses portable point-of-sale solutions and free sales overview tools.
Adepto provides large enterprises with a single view of all the talent available, internal and external; past, present and future.

Middleton Enterprises manage 3 more portfolios:

To learn more, contact our COO David Alprovich