Golf is enjoying a sustained boom in participation, yet access in London and other urban areas remains constrained, as courses are distant, expensive and weather-dependent. Indoor simulator golf removes those barriers, offering a full round or range session in under an hour, all year round, and at a cheaper price. What set TeeGo apart was the quality of their model: site selection in densely populated areas, profitable operating sites, strong utilisation across peak and off-peak hours, and a lean operating model with attractive returns on capital. TeeGo’ repeatable, cash generative site model matches Middleton Enterprises’ investment criteria and gives us confidence to support them to becoming national leaders.