Author picture

Middleton Enterprises make further investment into SushiDog

We are excited to announce Middleton Enterprises second round of funding into SushiDog, a fast-growing quick service restaurant chain. The £800,000 investment, which builds on the previous funding round of £612,000, aims to finance the opening of 4 new sites across London.

SushiDog has enjoyed an incredibly strong year and has seen a significant increase in sales since the initial investment. Co-Founder, Greg Ilsen, said, ‘We’ve experienced a 77% revenue increase, which is down to the hard work and dedication of our team and the astonishing performance of our London sites. Middleton Enterprises we’re able to step in to provide the financial backing we needed to execute on the new sites . Their unique brand of Growth Capital investment suits our style and culture. It’s allowed us to expand at a rate that matches our ambitions.”

To capitalise on the chain’s growth and popularity, SushiDog’s owners have identified several new London sites that are ready to lease. This follows on from the original funding round from Middleton Enterprises that resulted in the opening of units on Baker Street and The Strand. The original funding round also played a key role in the opening of new unites in London. It also assisted in building out thei Operations team, introducing a new menu, revamping the website’s branding, and introducing new merchandise to enhance their offerings.

James Middleton, Investment Associate at Middleton Enterprises, said: “We back businesses that we know have the potential to succeed and SushiDog continues to deliver on its potential, even outperforming our initial expectations. As a result, we’re absolutely delighted to have reached a second round of growth investment in less than a year. This level and frequency of investment isn’t that common. It’s a testament to the founders and the faith we have placed in them and their business model.”

James added: “Unlike most investors we operate on a longer-term basis working closely with startups, founders and business owners to develop sustainable businesses focused on growth, job creation and profitability. SushiDog has capitalised on our original investment to increase its presence across London. We’re looking forward to helping the business maintain its trajectory and build an exciting quick food service”.

SushiDog fits Middleton Enterprises criteria of a successful chain that is on track to achieve its 5 year growth target. We eagerly anticipate what the future holds!